Who are we?
Search Integration consist of a team of highly educated and globally experienced search strategists with expertise in all areas of search marketing; SEO, paid search marketing, social search, image search and more. We have been in the business since SEO was equal to some tags in the Meta data of your website. Today, the world of search is far more complex and involves all areas of your effort online. Our job is to help you integrate your search strategy with the rest of your marketing efforts. Search should never be treated as an isolated activity as it affects a company’s overall accessibility as well as branding both online and offline. In order to succeed with all areas of search marketing, all internal staff in marketing, copy, PR and IT as well as external partners to these functions need to be educated and aware of the search engines guidelines. A big part of the job is to act on findings and we have a well-integrated specialist conducting best practise Google Analytics implementation, configuration and trainings that we integrate in the projects. Understanding the success or non-success of a websites performance is key to improve the ongoing results and attract more qualitative traffic.
What do we do?
With 11 years of experience working with multilingual websites across the globe, we can take your global search marketing to the next level. We have a proven process of working with global clients and can handle 36 languages. All of our keyword research processes are executed by native speakers of the language and we do not trust automative translations. A unique concept and tight network allows us to execute this in a very cost efficient way.
We analyze and evaluate your potential for success in the search engines. We deliver trainings, policies and guidelines and help you integrate and work better with your external existing IT or web partners of choice. We can also offer you training or assistance in choosing a paid search vendor. With our broad experience and customised thinking, we always adapt and provide you with a solution that will meet your overall business goals.
Some examples of what we deliver:
- Current situation analysis
- Benchmark studies
- Customised search strategy, action plans and guidelines
- Multilingual keyword research and strategies
- Trainings and workshops in all areas of search marketing
- Strategy and support through a new website production phase
- Scorecard process while choosing a sponsored search partner
- Reputation management
- Web analytics implementation, configuration and training
- PPC management and optimization with Google AdWords Certified staff
For further detailed information and consultation, please contact Christofer Brugge at christofer @ search-integration.com
Feel free to read from our selection of articles on search to better understand our perspective:
The Voice of your customer in the search results
Web metrics with Google Analytics -Why and How?
The bad taste won’t go away -5 steps to improve your online reputation
How much better is the search business today?
What Tiger Woods did wrong, from an SEO perspective
Are your PPC campaigns really successful?
